Open Logs when a number needs an explanation. Each log answers a different question.
| Log | Question it answers |
|---|---|
| Clicks | Was the visit recorded? Which Smart Link did it use? |
| Conversions | Was an outcome linked to a click? |
| Postbacks | Did TapBaton receive a message about an outcome? |
| Deliveries | Did TapBaton send that outcome onward? |
Follow one missing result
Section titled “Follow one missing result”- Find the visit in Clicks using the time and Smart Link.
- If the visit is there, look for its outcome in Conversions.
- If the outcome is missing, inspect Postbacks for a message from the sending service.
- If the outcome exists but another platform does not show it, inspect Deliveries.
Copy an identifier from a record when you need to ask a teammate or partner about that exact event. The time, Smart Link, conversion type, and identifier are more useful than a screenshot of a total.
Logs show records TapBaton has available to inspect. A short list on screen is not proof that no older record exists; adjust the filters and date range when you investigate.