Smart Link: One public campaign address that can choose a destination for each visit.
Project: A space for a set of links, domains, connections, and results.
Flow: A route for visitors who fit its conditions.
Filter: A condition that helps decide whether a visitor fits a Flow.
Default Flow: The route for visitors who did not match an earlier Flow.
Destination: The website or app a Flow tries to open.
Uniqueness period: How long a repeat visit from the same visitor is not counted as a new unique click, and the visitor keeps the same destination when a Flow has several.
Fallback URL: Another website address used when the preferred route cannot be used.
Draft: Changes saved for your team before they are published.
Published version: The route new visitors currently use.
Click: A recorded visit to a Smart Link.
Conversion: An outcome you choose to count, such as a lead or sale, linked to a click.
Postback: A message sent between services about an outcome. An incoming postback tells TapBaton about a conversion; an outgoing one tells a partner.
Pixel: A connection that sends conversion events to an advertising platform.
Delivery: An attempt to send an event to a Pixel or partner.
Insights: A view of the results for one Smart Link. Analytics compares results across a Project.
Shares: A view of where one Smart Link was pasted into chats, counted as share previews.
Share preview: The card a chat app draws when someone pastes a link. Each one means the link was shared at least once; it is not a click and is never billed.